The Spokes


The Spokes People have been producing unique, loud & colourful cycling events in Sydney since roughly 2010. Roller racing, criteriums & cyclocross – always with a flair for fun. 
Over the many years I have conceived of, designed and directed numerous events, identities, websites & collateral for the brand.

The Spokes People Identity, in 3 forms. As well as the sub-brand, RRI, the Roller Racing specific, fundraising side of the company.

Each event has always had its own unique identity. The look of which is applied across all event collateral, with The Spokes People brand only ever appearing as the production company.

Digital designs for The Spokes People have included custom websites per event, as well as a fully featured bespoke app to run the roller racing events.