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M35 worked with Nike to launch the new React running shoe in the Australian market. Part of this campaign was the development of a seeding kit to be sent out to a range of social influencers. In collaboration with suppliers, M35 developed a unique solution that involved an innovative technique that custom imprints and mounts foam to packaging.

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Enjoying the colourful approach, Swatch was a perfect fit for Kat’s incredibly vibrant edible creations.

Kat’s collab with Nike is less about her cakes, more about her healthy habits. A millennial fashion icon, best suited to the loudest pieces within the range.

Kat’s lasting relationship with Marimekko is all about an emphasis on bold block colours, and interesting yet homely environments.

© Simon Esjay James